You need to think of your social media strategy as people strategy

There are no hacks and shortcuts to a genuine connection. When it comes to social media , you have to realize that you are addressing real people with real lives, with real hopes and desires.

Sharing a generic quote, a random selfie or 5 tips to success just doesn’t cut it anymore. I’m not saying these types of posts are bad in and of themselves, but you have to find a genuine way in which your brand can touch people’s hearts.

When thinking of a social media strategy – think of it as people strategy. Don’t focus on vanity metrics such as likes, but go after building genuine relationships.

Today’s algorithms will reward you for it too. They have been reprogrammed to measure the relevance your posts have for your audience. If you’re in it just for the likes, the algorithm will see right through you.

Instead of doing things the old way, evolve and think about how to be more authentic, sincere and relevant.

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I am a brand consultant leading organizations and individuals to their hearts. You can connect with me here:

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Your social media should be about your customers

Your social media should never be about you. Your social media needs to always be about THEM – your customers.

This especially goes if you have or manage a business social media account. While you can endlessly post vanity selfies on your personal account, people don’t want to constantly see how great your business is. Who cares!?

Instead, produce content that is useful and can give value and serve your customers in the best way. Be educational, be entertaining, save them time, make their life easier, offer them opportunities…

You create influence by giving value. Make it about THEM so they get back to you for more.

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I am a brand consultant leading organizations and individuals to their hearts. You can connect with me here:

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