Startup naming is more difficult than it sounds

What will be your first big compromise as a startup? Your business name.

This fact is not often shared, but getting a good name for your startup is extremely hard nowadays, and there are three interdependent barriers in your way;

1. Copyright
2. Web Domain
3. Social media handles

It is extremely rare to hit jackpot with all three and you will have to compromise with a name that doesn’t quite meet your standards, hopes and vision.

There are a lot of creative naming techniques used in branding that can expand your options and get you closer to your vision like exploring, synonyms, terms in other languages, fusing two or more words together… but almost inevitably, you’ll end up is going to feel like a compromise.

A compromise does not mean total failure though, and the name chosen will serve you well and grow on you with time and hopefully with your customers. Just be careful not to pick a name that sounds offensive or that is the opposite of your brand’s values.

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I am a brand consultant leading organizations and individuals to their hearts. You can connect with me here:

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