Logos don’t make brands the same way hairstyles don’t make people. You will forget a person’s haircut, but you won’t forget how they made you feel. Your brand is about how you make people feel about themselves, it’s never about how you look.
Many people have approached me to design their logo before even having their first sale or client, and once they have it they delude themselves that they now have a business. You have a business when you succeeded to solve a problem for somebody else and are able to exchange it for money. You have a brand when you were able to make at least 10 people feel a certain way about your product or service consistently.
Logos started off as marks of quality. They are meant to stand for something. The question is, do you know what you stand for or is your logo just a meaningless sticker? This is the true meaning and power of branding.
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I am a brand consultant leading organizations and individuals to their hearts. You can connect with me here: