Is knowledge the #1 force in marketing right now?

Marketing in the B2B sector is all about knowledge.

It is so valuable that it has turned into the main driving force behind customer acquisition. Especially in the B2B sector, people are always on the lookout for the best insight, strategies, and advice. Blogs, webinars, presentations, e-books, white papers, workshops… the web is teeming with offers to exchange knowledge for e-mails.

While all knowledge is valuable, you have to be acutely aware of what kind of knowledge to produce. Only produce and share things your potential customers will find valuable. Otherwise, you’ll end up spending a lot of time and energy to get nothing in return. By producing content that does not result in engagement and interest is the same as running at a loss.

Content is king, but context is queen. You have to serve both first to even have a chance at exchanging your services for money.

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