Bonuses Should Be Tied to Customer Value, Not Sales Targets

From a brand management point of view this is a focus that every company needs to take. Whilst financial targets worked for a very long time, we are now more sensitive to what it means to “do a job”. It has to have meaning to the employees and it has to have meaning to the customers. Shifting the focus from sales to meaningful relationships would be something we’ll see much more in the comming period.

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