Air Djokovic

Air Dzokovic

The new Serbian airplane company, Air Serbia in a co-branding stunt, introduced its first airplane to the public naming it after the famous Serbian tennis player – Novak Djokovic. The company also announced that they will be naming their next 14 airplanes after notable living Serbs.

Personally I find this stunt to be bizarre and question what is the real idea behind it? Patriotism and heroism is nothing new to Serbia and the Balkans so I perceive it as a kind of move only governments could make… in places that they shouldn’t.

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